Description

A rigorous audit kit that scores your digital footprint (site, analytics, SEO, funnel, automation, ops) and produces a prioritized backlog.
Best for: Agencies, fractional CMOs, operations leads.
Inside:
• Checklists (200+): UX heuristics, performance (Core Web Vitals), CRO, analytics integrity, tagging, consent, technical/content SEO, CRM/email hygiene, support SLAs.
• Scoring model: Weighted rubric and category heat maps; red‑flag triggers with remediation steps.
• Data layer & QA: Tag plan, event dictionary, source/medium governance, UTM QA.
• Backlog builder: Effort/impact scoring, owner, cost bands, due dates; 30‑60‑90 roadmap generator.
Formats: XLSX (scoring + backlog), PDF (exec report), Looker Studio template, CSV import for Jira/Asana/ClickUp.
Quick start: 90‑minute baseline audit → implement top 10 fixes → re‑audit after 2 sprints.