Description

A practical brand system to launch or refresh a professional brand in days, not months.
Best for: New practices, freelancers, boutique agencies.
Inside:
• Brand foundations: Positioning canvas, value props, brand personality sliders, tone‑of‑voice guide, tagline workshop.
• Visual identity: Logo set (primary/secondary/mark), palette with WCAG AA contrast checks, typography pairings, grid & spacing rules.
• Applications: Social kit, proposal/report covers, business card, letterhead, email signature, presentation master, mockups library.
• Governance: Asset naming, versioning, export presets, “how to brief a designer” checklist.
Formats: PDF brand book, AI/SVG/PNG logos, Figma source, Canva templates, DOCX/PPTX stationery.
Quick start: Lock positioning → choose palette & type → customize logo → export full kit.